Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Thursday, August 18, 2011

Get Visible Off the Internet

The internet is a fantastic and powerful tool for promoting our work and books, but it's not the only tool available. Get out there and get involved in the real world. Join the local writers group, organize a critique group, go to local book signings and author events. Get out and be seen.

I joined my local writers group and got involved, becoming their blog director. Being new to this community, it was a great way to meet people and let them get to know me. They root for me because they know me. People can't root for you or support you if they don't know you exist.

Another thing I do is attend monthly gatherings at my local library to hear a featured writer / poet read their work. Afterward, there's an open mic. I often get up and read something I wrote. One, it's good practice, to get up in front of an audience and read my work. Two, it's gotten me notice. Three, it led to publishing some of those stories as free reads on the internet because of the great response I received for them. Fourth, applause now and again is a nice change of pace. I got my very first fan (not related to me or a friend, but just liked my work that much) this way.

I'll be reading later this month at an event sponsored by my local writers guild to promote my free reads. I used to dread reading in public, but practice has made me much more comfortable with it and much better at it.

I also volunteer. Every summer (I'm in the middle of my 4th summer), I docent at Pine Mountain Observatory as a star guide. I had a set of business cards printed with my website address, blog address and email, and I hand them out. Not to everyone, but to people I get into conversations with who then get curious about me and what I do.

So, yes, definitely leave the computer once in awhile and get out there and let people around you get to know you. It can be another very powerful tool in your arsenal.


~M. Pax
The stars are the beginning ...
website / blog

Monday, August 15, 2011

Promotion: Laying the Foundation


This week, the Wicked Writers are blogging about self-promotion!

….ugh…

I mean… yay…

Well, I can’t tell you what works to sell books because my debut releases on the 19th of this month. So, until then, I don’t have any numbers or sales success – or sales failures – to share with you.

But, I do have a pretty good web presence. Google my pen name, Danielle Ravencraft. You’ll see. I’m on FacebookI’m ALL OVER Facebook… even my blog has a Facebook page

Which brings us to blogging. I blog. A lot. I used to belong to about four group blogs, a blog hop group, and had two personal blogs. I was able to do it only because I had nothing published and, thus, nothing else to promote at the time. A few of those blogs went under and I converted one of my personal blogs into a group blog. So now I blog for two groups and my personal blog, plus I manage a website that promotes urban fantasy authors. That one is new. And not doing so well because I haven’t had time to promote it as vigorously as the others.

I also have a Twitter account. I love Twitter because it’s simple. Enough said. I’m also a member of BookBlogs.com, Linked In, Writing.com, SavvyAuthors.com, Slefari.com, Good Reads, my publisher’s reading group and author loops, my publisher’s blog… eventually I’ll have an Amazon author page…

Point is my name is out there. People know who I am or have at least heard of me. I have a pretty solid group of author friends from all different genres and levels of writing. I’m slowly – and I mean SLOWLY – building a readership of non-writing people, lovingly called “pen muggles”.

So, when my book releases, I won’t be starting from scratch. I have a solid foundation and that’s the first step. I have ways to go, though. Tons more to do. I think it helps to have a plan or rough outline of how you will market each book. For “Dark Heirloom”, for example, I have a list of eight review sites – all urban fantasy or vampire themed – that I want to submit ARC’s too. I plan to have a virtual book tour for it in April or May, just like theone I’m doing at the end of the month for “A Trace of Love”. Then there are bookmarks, business cards, giveaways, etc.

And of course, there are C.J.’s proven tactics which she has generously shared with me and which you can read HERE. She has also recommended a book to me, “HowI Sold 1 Million eBooks In 5 Months” by John Locke, which I now own and have read. I plan to mimic what both C.J. and John have taught me as best I can with my publisher’s permission.

Well, this has been a ramble post. I apologize. In a few months, I’ll have a book or two out and then I’ll have actual figures to share with all of you. Before I go, I want to mention it’s a good idea to keep a record of how much promotion you do each month, what kind, where, and when, and compare it to your monthly sales. Unless you have a PR team, you can’t be everywhere all the time. You have to make your efforts count in the places that pay off the most. So it’s important to keep a record.

That’s all I have for now. I’ll politely bow out, but please come back tomorrow and see what S.M. Blooding has to add.

J.D. Brown
website ~ blog ~ facebook ~ twitter
Ema Marx wasn't bitten and she's not undead, so how did she become a vampire? 
-"Dark Heirloom" look for it March 2012 from Muse It Up Publishing Inc.

Friday, March 4, 2011

Motivation

I typically take a peek at the upcoming topic the weekend before. I like to try and stay ahead, but also to allow my thoughts to begin collecting, thus making it easier to write the post. In doing so, the theme of the post reveals itself, sentences begin to form and each paragraph tends to begin lining up, jockeying for position.

This week’s topic was easy and, although I am only beginning to write it, I daresay that it will write itself. (Editor’s note: it did.)

For those of you who have come to know me, I hope you will not find this post to be repetitive. I have spoken about some of this before. For those of you who don’t know me very well, allow me to set it up.

I started writing late in life. That’s not exactly true. What I mean is I started writing when I was a kid, of course. However, it wasn’t until I had approached my forties that I began attempting to resurrect the novel writing that I had been doing before life, family and career began pushing it to the back-burner, as they say. I completed my novel about vampires unleashed in my hometown and then was blessed to find a publisher willing to climb out on a limb with me. Although it took essentially twenty years to write the first novel, I managed to write the first two drafts of the sequel in a mere eight months.

Since then, it has been a blur. A guest post in these hallowed pages soon became an invite to join as a regular. A review in a local magazine soon got me a job writing for another magazine. Add to this the posting I need to do for my own blog, as well as the help I give to another, and suddenly I’m juggling deadlines. Then, for everything that you are doing, you need to keep the gears of the PR machine greased. I do all of that on top of the eleven hours that I do at my day-job. Notice I have yet to say anything about my family or house and yard work.

So, why do I do it? Why do any of us do it? It’s two reasons, isn’t it?
We write because we have it in us. We were born with a talent to put words together in such a way that it compels others to want to read more. We tell stories with words, and not just any words, but grand ones. I don’t think I’m the only one who feels this way, am I? I would love to hear how others feel about it.

Another reason that we write is the potential. Stephen King used to write stories that no one but his immediate circle read. I heard that John Grisham gave his first novel away. That would have been A Time to Kill. Have you read it? It might be his best; certainly one of them. How about J.K. Rowling? Or Stephanie Meyer? Enter any author that you want onto this list. Heck, you can even add the names of newspaper columnists, play-writes, screenwriters and songwriters to that list of people who are now being paid to do what they do. Each and every one of them came from a place where no one was reading them. Who says that you and I are not next to that list?

Having (written) said all of this, one might say that the answer is simple, but it isn’t. I’m approaching forty-two years old now. Before you begin to tell me that I’m not old or anything, and that I have plenty of time yet to make a second career out of writing (and I love you for it, by the way), I have a couple of other numbers for you: 21, 17 and 13. This June will be my 21st wedding anniversary. I married my wife, not my laptop and iPhone. She has gotten scant attention from me these past few years while I attempt to juggle a schedule that is far too demanding. Next is how old my firstborn will be this coming July. He’s driving now and is as accomplished as hell. He performs in plays, sings honor choir and plays in honor band. He was one of only sixteen to make the California All-State Jazz Choir. He’s starting to get a ton of mail from colleges far and wide. The last number is the age of my youngest son. He’s the sports kid. He’s my all-star in baseball and is now doing track, too. If I keep up this pace for another five years, I could potentially look up to find that both of them are grown men.

I’m going to take a hard look at this year and see what I can glean from it. I love to write and have tons more stories that I would like to see in print, even if I’m the only one reading them. People who have read my novel so far come up to me and tell me that they liked it. Just getting more people to hear of the novel is the difficult part, not to mention getting them to buy.

Unfortunately, I fear that I am going to have to schedule down soon. This year the second novel will see publication, but when am I going to find the time to begin writing the third one? As it is now, the only writing I’m doing is for PR – not fiction at all.

What keeps you guys motivated? I really want to know. Perhaps reading your comments will help me more clearly decide what I want to do. Or need to do.

Oh, and one more thing. You’ll notice that I didn’t post any photos this time. I just felt that the words should provide the pictures today.

It’s what we do. Right?